This was a project to announce a a territory expansion into the State of California. With one of the most iconic things in CA being the Hollywood sign -it was a great way to send the message and style of the new footprint. Tony Carroll (pro Wakeboarder) being a native of CA it was even more fitting to have him doing a trick over the sign tying in the industry aspect. I had a giant California sign made at a local print shop and we constructed a stand for each letter. Loaded up a few boats with the materials and constructed the sign on a tiny island in a remote rock quarry lake near Tampa Fl. This is a controlled environment for these shoots and the background picturesque. Tony had to do 12-15 passes until the timing lined up JUST right to get the shot. He was completely spent of energy and gave it one last final attempt which nailed the shot. It was an amazing team effort and very cool project. Results met the expectation of the dream! Team: Tyler Soden (T-Sode): Main Camera Alessandro Garabaghi: Drone Tony Carroll: Athlete/Wakeboarder Andrew Hypes: Music